Classified by the National Trust - 83 York Street

"Paul Reader" is a winter sport's store at 83 York Street, in the city. The firm was established in 1956 by Paul Reader, who tried most of the major north-south streets, before settling on York Street in 1987, when son took over from father. Classified by the National Trust, this ten-storey building was built in 1913 with a brick and sandstone facade. It was refurbished by Lipman's in 2001 and is currently valued at $90m. The dyadic neon sign caught my eye. They are not much in fashion nowadays, this style of neon sign. There is a very small winter sport industry in Australia, as the arrival of snow is unreliable, as is its quantity when it does arrive.