A good sign for Burgerim

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Seen from the bus in Beer Sheva, a sign on the way to a Burgerim fast food place?
It's an unusual contribution to Lesley's meme,  "signs, signs, a weekly meme of interesting, funny, ridiculous and unexplainable signs."

Burgerim opened its first place in Tel Aviv in 2008 and is now a successful Israeli franchise, with more than 80 stores in Israel.
The idea is to sell to each customer several different kinds of small burgers instead of one giant (and messy) one.
In Hebrew, burgerim is the plural of burger. 
I've never eaten there, but here is a short video telling the story, if you really want to know.  :)
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