St. Louis has developed something of a Mardi Gras industry. There is so much marketing and hype, so many different events, that it has the feel of a for-profit organization. The website says that the entity is Mardi Gras, Inc. with a local address. All I can find about it is that it was once an approved not-for-profit but lost the status for failure to file the necessary paperwork a few years in a row.
One of the events took place yesterday, the annual pet parade. It's sponsored by Purina, the pet food maker, which is based here. It is all about dogs, although I did see two small goats. I don't usually deal in cute but these three had so much crowd appeal I couldn't pass them up.
Oh, and there was that football game last night. We always go out to dinner at a restaurant that doesn't have a television.
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